Many people don’t know the source of their phone calls. And that makes sense. Let’s say I am a roofer. I am up on a roof and really don’t have time to ask you
So, that leads back to the importance of tracking calls. They are important. Without them, customers have a hard time measuring the value of their advertising. Even though we may have front page placement for them for a great term, they need to know we’re driving them calls. And, thankfully, with that level of transparency available, we can show them we’re driving them legitimate business that is turning into money for them.