By Ryan Pitylak
Search marketing is a great way to reach new customers. In the local space, we at Outrank.com have found that with a reasonable amount of research we can turn a relatively small budget into enough phone calls to make our clients happy. Although we see success for our clients, I know many small businesses that try to use search marketing on their own struggle to see success. This makes a lot of sense to me because the cost-per-click in sponsored search advertising is always going up, which drives down the potential to have a profitable return-on-advertising-spend (ROAS). We use techniques that get people to appear next to the map or below the map when consumers are searching at their favorite search engine. These areas in the search results do not cost money per click, and therefore we are able to pass that savings on to our clients. Unfortunately for many small businesses who venture into this area on their own, they find that they can’t get their websites to appear in these areas. It’s the intelligence gained from having thousands of customers that makes us so successful. It’s ultimately a lot cheaper for someone to just hire a firm like us to ensure positive results.
Ryan Pitylak